In 2019, Thomas Telford School built a brand-new building for their sixth form – this created a new entrance to the school.
The architect specified a high-level set of lettering along with a roundel which would hold the school’s logo.
The original logo and lettering design incorporated the school’s deep burgundy colour palette.
Beta Signs worked alongside the architect and the school to provide multiple design options, which showed that the chosen colour provided no contrast against the bricks of the building.
To solve this issue, our designers used another of the school’s main branding colours to create a key line using self-coloured vinyl.
The final design was elevated further with halo illumination of the letters and logo – The logo also featured face illumination within the profile cut design of the roundel.
Telford
May 2020