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Project information:
In May 2021, Claptrap The Venue in Stourbridge, got in touch with Beta Signs as they required a brand new sign to go on the exterior of their building.
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Our brief:
Claptrap The Venue is an alternative live music venue that promotes local talent, and so the client required a sign that would reflect this.
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Our designer worked closely with the client to come up with different colourways that complimented their brand and style.
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As the client did not have a set of specific brand guidelines, it meant our designer was able to present quite a few variations of the logo for them to choose from.
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Being circular in shape, it was decided that the sign would work best as a built-up aluminium roundel.
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Our designer took the logo and split the inner and outer elements into two separate built-up shapes, this created a gap between them through which the brickwork behind is visible, resulting in an interesting variation to the standard circle.
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The overall roundel is 2 metres in diameter, however it was decided that the returns would only be 60mm – This was to ensure that the gap and the brickwork behind was not lost in shadow.
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The face of the roundel was complete with profile cut vinyl, in cream and yellow which contrasts nicely against the black.
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The overall look of the finished sign against the elevation compliments the brickwork, which on this particular project was important given the history of the building.
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Originally the venue was built to house a Mcdonalds restaurant, our installation team fitted the sign in the area just below the trademark ‘M’ which was sympathetic to its backstory.
- Read more about Folded Fascia Trays here
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Location:
Stourbridge
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Date completed:
June 2021
