In May 2021, the Clatterbridge Cancer Centre trust moved into the newest landmark building in Liverpool, The Spine.
The lobby area, serviced by six lifts, was a typical white wall fit-out – this was uninspiring, confusing when stepping out of the lifts and presented a wayfinding problem.
Working alongside the client and architect, Beta Signs provided advice on how they could wrap the lift lobbies with one piece wall graphics.
This method then allowed the client to integrate their latest branding and values, whilst providing a wayfinding solution that included clear floor numbering.
This package also included additional wall graphics in the reception area, as well as self-coloured, stencil cut vinyl that was closely matched to the brand guidelines for their meeting rooms.
Liverpool
May 2021